Online shopping is rapidly transforming the buying habits of Central Europe, especially as the Christmas shopping season approaches: 62 percent of the population is already shopping online, with the most active buyers living in Austria, Poland, and the Czech Republic. According to CEPER's latest research, Austrians (79%), Poles (78%), and Czechs (77%) are leading the way, while less than 40 percent of people in Montenegro and Serbia are taking advantage of online marketplaces.
CEPER’s latest study, the Fear Barometer 2024, reveals the greatest worries of Central Europe's population. The research was conducted in 12 countries across the region, with representative samples of 1,000 respondents per country. Participants were asked to evaluate 11 fears on a five-point scale, where 1 meant “not afraid at all” and 5 indicated “very afraid.” These scores were used to calculate the fear index, which measures the intensity of concerns.
We believe in Central Europe. This region will have a bright future in cultural, political and economic terms. As part of it, successful local companies appear in the whole region.
For them we have services. Knowledge about market information, social and consumer attitudes, political risks or brand values are of high value for these companies.
With the help of combining media monitoring and market research methods we can show what media say, people think and how to change it.
